December 12th, 2007 at 12:07am |
The results of a search engine query can be a very powerful branding signal. 36% of search engine users believe that companies that appear at the top of the search results are the most relevant for the search terms used.
This has strong implications for branding. When somebody searches for your brand name, not being in [...]
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October 27th, 2007 at 8:18pm |
My first web site was nothing more than a brochure that was transformed into an HTML document and installed on the web. Since then I have learned that web pages can do a lot more than printed brochures, because they can offer several different ways to involve the visitors. Here are some of the ways [...]
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