SEO INFO

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Search engines increasingly charge for inclusion, and press release distribution networks charge hundreds of dollars to distribute your news. But I’ve come up with a way to legitimately let other people shoulder the time or effort for your news to show up in search engines.

The lightbulb went off for me when I was searching for very specialized software and came upon a press release for such a product posted at another site, not that of the company producing the software. Of course that release led me to the company’s Web site, which was itself nowhere in the search engine listings.

I therefore went looking for sites that welcome free posting of press releases and found more than 100 of them. I posted my own press release at more than 20 of them and now, two months later, a Google search on the phrase “free syndicated business content,” which was the theme in the headline and the body of my release, turns up three of these in the first 20 listings, including in position #1. If I type in “attract repeat business visitors,” which is an exact quote from the headline, eight of eight items that come up are instances of the press release.

If you have timely news, for instance about an upcoming conference you’re sponsoring, this technique won’t benefit you as much as if you have offerings that will continue to be of interest for months or years in the future. I like this strategy because, like Tom Sawyer’s legendary painting project, it enables you to let other people do the hard work, here of getting good search engine rankings. The site hosting your press release for free then benefits from the traffic your release draws and so do you. Search Engine Optimization / SEO and Free Press Release Distribution

Here’s how to profit from this strategy, in six steps.

1. Decide on a keyword phrase that ties in to the product or service you are promoting and that people actually search for. You can research this conveniently at Wordtracker.com.

2. Place this phrase into your press release headline and repeat it around three times within the body of your press release. Make sure you also include two properly formed links to your own Web site (i.e., write “http://www.mydomain.com” rather than “mydomain.com”) within the text of the release.

3. Unless the proper name of your product or service is already well-known, emphasize its generic description rather than its name. For instance, write “proposal writing software” rather than “PropWritePro.”

4. Likewise, substitute keyword phrases for pronouns like “it” or “its” to increase their overall frequency in the release.

5. Post your completed press release at sites that allow free posting, such as prweb.com, pressbox.co.uk and dozens of others that turn up in searches on phrases like “free press release submission” or “free press release distribution.” Through diligent and repeated searching, I found more than 20 general sites like that and more than 100 sites welcoming releases on a particular topic.

6. Wait a few weeks and check your standing in search engines for the phrases in your release. Positionagent.com works well for this. Then repeat the whole process for another message, another keyword phrase or another product or service.

Additional Notes on Press Release Optimization

Although these steps may appear simple, they are not intuitive or natural for anyone with experience in writing traditional press releases. Let’s suppose you were launching a rental boat service in Truro, Massachusetts, which is on Cape Cod. Tourists would be much more likely to use “Cape Cod” as a search term than “Truro,” so the former is what should be repeated. And particularly if you happen to know Cape Cod, if you were not consciously writing for search engines, you would probably use “Cape Cod” only once and then revert to “the Cape,” which wouldn’t help enough when people are typing in “Cape Cod boat rental.”

A bonus benefit of this strategy is that by placing your releases around the Web, you may also boost the rankings of your own site at search engines that count inbound links as a sign of popularity.

Assuming you’ve chosen your keyword phrases wisely, enjoy the increased visibility and traffic that the free press release posting sites have worked hard to obtain for you!

About the author
Boston-based publicity and marketing consultant Marcia Yudkin is the author of a new special report, PR For the Internet Age, as well as of Six Steps to Free Publicity (Plume/Penguin), Internet Marketing for Less than $500/Year (Maximum Press) and eight other books.

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If you’ve nearly given up on the thought of having your own information product, don’t give up hope now. Follow this simple plan and you’ll be publishing your own information products in no time flat.

Choose your topic.

Here’s your “Get Out of Jail Free” card. If you get beyond this point, you’ll have progressed further than 95% of all people involved with internet marketing. So, stop sweating it so much. Picking the topic isn’t the stumbling block that most people make it out to be.

You know what most interests you. Now find out if others share your same passion. Do some research to find out whether or not your topic is of any interest to others. The easiest way to gage the demand for your topic is to use a simple software application called Good Keywords, which is available free here:

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Support : Busby SEO Test

A site content should be editable by authorized users.
That is what it is all about when thinking about editing your site from anywhere in the world via a web browser.

A CMS (content managment system) should be easy to use and many users should be able
to add / delete or edit content on the site.
This is the main purpose of CMS system (You can call it Content management, Web Editor or content editor system as well).

You would be surprised to see how much you can save just by choosing the right CMS system.

A good CMS is not the most heavy in features. It actually very similar to a mobile phone
which has many features but we mainly use saving numbers and sending SMS, all the trendy features are hardly use
So when you choose a CMS don’t be tempted to choose the most fancy one.

When choosing a content management system it is important to ask how much do I pay?
Well, this is not always very clear since most of the CMS’s companies are using site license based system.
It means that if you have only one site than you pay a low sum of money, but any additional site will
result in extra money. If you have more then two then it might get very expensive…..be aware.

Conclusion: You should look for a CMS that you can install many times with no extra fee or that the extra
fee if very low. Note, make sure in addition that you have no annual yearly expenses.
Now, this is important to know!!!
The chipset Content Management system have the same abilities as the expensive one.
Surprised?
Why is that. Most of us use an WYSIWYG API (what you see is what you get) both in mozila and explorer.
This features are built in the browser.
sooooooo, All the different cms’s are using the same API…..It means that no need to pay extra since the mechanism is the same.
Now, the last point which is very important to site owners, is the restriction!!!
Although some of you have only one site, the number will grow…believe me, once you opened a site you will add more in the future.
There for you will want that different users will be able to edit different part of a site or sites.
This feature is common in most CMS’s.

However, all CMS’s are using a word like edit panel (the WYSIWYG feature) which gives a great
ability to edit and change the site in an easy and clean way just like you are editing a word document.
But, this gives sometime extra freedom for users that change the site to look ugly………..
The CMS system must have the ability to give a user limitation for only text editing and not graphical view.
If this ability exists in a CMS you probably are looking at a good one.
Now…….make sure you choose wisely and with care
Since changing a CMS is not always an easy task and it usually takes time to do so.
My personal view is not choosing a CMS that uses database since replacing a content management system can be a nightmare.