SEO INFO

Ezine Advertising is a great way to deliver highly targeted traffic to your website. If you pick the right ezines, and the right type of ads, you will experience above-average conversion rates for the product you sell.

What Is An Ezine?

An ezine or newsletter is an electronic magazine delivered via email to people who have signed up (opted-in) to receive it. Ezines are published on different schedules (some weekly, some monthly or bi-monthly) and they can feature extensive content or just anouncements (for example, when a website is updated or when a new article goes online).

The main advantage of ezines as advertising vehicles is that they are delivered to a very targeted group of readers. Usually, the quality of the subscribers will be higher in ezines that focus on a single, very narrow topic.

Read the rest of this entry »

Most directories offer minimal traffic. If you’re looking for lots of sales, don’t ever rely on a single directory. And even submission to a large number of directories isn’t going to bring in a great number of sales leads.

That’s because most surfers don’t usually turn to a directory to find a site - they usually turn to search engines or personal recommendations.

Of course, there are some good b2b and niche directories out there, that people will use to help focus on vertical searches away from general search engine noise. But many of these directories are not in commercial sectors and specialised reference sites. Where such specialist sites exist in your market area and your site is eligible for a listing, it is certainly recommended that you consider submitting to them.

Read the rest of this entry »

You don’t have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven “templates” to create sales letters that get results. The following is a 12-step template for writing foolproof sales letters.

Overcoming the Hurdles Leading to Buying Resistance

Every person has some form of buying resistance. The objective of your sales letter should be to overcome your reader’s buying resistance while persuading them to take action. I liken writing a sales letter to running a steeplechase foot race. The first one to the finish line who has jumped over all the hurdles is the winner, or in this case, gets the sale.

Read the rest of this entry »

Got a Small Business? Choose the Right Domain Name

Choosing a domain name can be daunting. Research the subject (after all, you’re the type of marketer who researches, right?) and you’ll be hit with a landslide of opinions, most contradictory. There are, however, two points that everyone agrees on:

1. Pick your domain before you launch your business. This is especially true if your market niche has lots of competition. Research your domain before you commit to a business plan.
2. Don’t wait too long if you like a domain. While you’re researching, you’ll likely come across a couple of domains that attract you. You might be tempted to wait, since you haven’t finalized or refined your business plan. Don’t. A handful of domains isn’t going to cost you much at an affordable registrar like GoDaddy, and once they’re gone, they’re gone. Chances are you can even resell the rejects at cost, if not a profit. Or “develop” them with unique content and point them to your main site for extra traffic.

Now that we have the easy part of the way, let’s wade into murkier waters.

Read the rest of this entry »

1. Choose a topic that you know, like, and are passionate about. This way you will never get bored and will keep your audience always interested and asking for more.
    
2. Pick a topic where there is not a lot of competition. If your topic is too common, try addressing it from a particular angle or focus on a specific niche. For example, there are many sites that talk about cars, but few that specialize in only one brand, and even fewer that focus on only one model. The key to be successful is to find a specific enough topic with a large enough audience.
    
3. Open a Blogger account. It is free and easy to use. That way, you won’t have to invest in costlier platforms like MovableType or TypePad before you have the chance of finding out if blogging is for you. Read the rest of this entry »
   Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.

   • 
   • 
   • 
   • 
   • 
   • 
   • 
   • 
   • 
   • 
   • 
   • 
   •